There are several areas that are key to succeed in the pizza industry, and while all these areas are important, any one is not the end all be all to a successful formula. We all know of a local chain that has the worst pizza, but yet you see delivery vehicles everywhere you go!
So today, the team at New York Brick Ovens is sharing their thoughts on the Top 5 ways to succeed in the pizza industry!
Location, location, location! The best ways is to be the only game in town, or to be in a tourist location, where there are no other options available. Another great option is to chose a location, where other options aren’t of any consequence due to being very expensive of a different and specialized category like a fish house. Some of the most successful places are located in malls, theme parks, schools military bases or small-town USA.
Make the best pizza known to man (or close to it). If you are making a really top notch product, people will find you and not only that, people will talk. After all, we all know that word of mouth is the BEST advertising. The reason for that is that people will trust the opinion of friends and family over unfounded claims of the best pizza in town and
Be unique. Examples of this are everywhere, but they may not seem apparent. Like making a Chicago pie, where there never was one. Having a wood burning brick oven, using insects as toppings or having a pizza drive through, like Ole Jose’s in Pineville, WV, where they use a revolving brick oven.
Be a social maniac. Take pride in being part of your community. Before there was social media, there were social men and women. These wonderful people actually cared about the people they met and considered customers as friends to share joys and sorrows with. One very moving example of this, is when people would come to Goodfella’s Pizza in Staten Island on their way home from work in the days after 911. They came, just to get out of the house and be with people who cared in a friendly and safe environment.
Service! Run a tight ship that gives service and shows genuine care for the customer’s experience. This may seem like a given, but if you are not on top of this and setting a good example for your staff, then success will never happen! A little thing like a smile or help and directions can go a long way in building a relationship with your customers.
As stated above, while this list will not guarantee your success, if you follow these points, your odds will be greatly increased. Additionally, if you earnestly follow point 5, you will contribute to a better world – and who doesn’t want that?